How Submtr Outperformed the Sales Team It Was Hired to Compete Against.

Discover how Submtr outperformed an in-house sales team and an external sales agency by booking 14 enterprise partnership calls, reaching a Fortune 500 VP in just two weeks, and generating a seven-figure opportunity through a unique outbound strategy using company contact forms instead of traditional cold email.

Who:

Our client is a U.S.-based, vendor-neutral technology integrator specializing in physical security and the infrastructure around it, including video surveillance, access control, IT networking, fleet telematics, and smart building systems. They work consultatively with multi-site enterprise teams: assessing existing infrastructure, designing solutions across dozens of manufacturer platforms rather than pushing a single product line, and deploying through a nationwide network of installation crews. With hundreds of client environments delivered across every U.S. market, they compete on expertise and coverage, not on any one brand.

Challenge:

The client was ready to scale, and they went about it aggressively: they hired multiple salespeople and brought in an outside sales agency at the same time, deliberately putting every channel in competition with the rest. The objective was clear: land new logos and open new enterprise partnerships.

The hard part is who they sell to. Security, facilities, and IT decision makers at companies with locations across the country are among the most heavily prospected buyers in B2B. Cold email gets filtered before it's read, phone lines are gatekept, and paid channels are crowded with every manufacturer and integrator in the space. Adding more people to the same saturated channels doesn't automatically produce more meetings. They needed a route to these buyers that the rest of the market wasn't using.

Our Approach:

Rather than becoming one more voice in the cold email pile, we implemented the Submtr system, our done-for-you B2B outbound service built on a simple insight: a company's own contact form is the one channel every business actually monitors, and almost nobody uses it for outreach.

We built a targeted list of companies matching the client's ideal profile, multi-site organizations with real physical security and infrastructure needs. For each prospect, we crafted a personalized partnership proposal written specifically for that company, not a template blast. Our human submitters, real people rather than bots, then delivered each proposal through the prospect's own contact form. No cold email domains to burn, no spam folders, no CAPTCHA walls, no ad spend. Every reply was qualified by our team, and interested prospects were converted directly into partnership video calls on the client's calendar.

Outcome:

The system moved fast. Within the first two weeks, we booked a partnership video call with a Vice President at Fastenal, a Fortune 500 industrial distributor with +3,000 locations across North America. That single conversation opened an opportunity now valued in the seven figures. And it wasn't just a fast win, it was the right one: a multi-site enterprise with a massive nationwide footprint, exactly the profile of account the client built their business to serve.

Over the full engagement, Submtr booked 14 partnership video calls with new prospective accounts. And remember the setup: multiple in-house salespeople and an outside agency, all working the same market, all chasing the same goal. When the client measured results across every channel, Submtr came out on top. The channel nobody else was using turned out to be the one that won.