From a Contact Form Submission to a High-Six-Figure RFP.

How a U.S.-based software agency turned targeted outbound into a high-six-figure contract, with a lead sourced in its first month and the full sales cycle managed end to end.

Who:

Our client is a U.S.-based software development agency with a long track record of building custom mobile apps, web platforms, and AI products for clients ranging from early-stage founders to major enterprise brands. They run full-cycle development in-house, from strategy and design through coding, launch, and support. The credentials were never in question. What they wanted next was a pipeline to match.

Challenge:

The work was never the problem. The pipeline was. Like most elite development shops, their biggest deals had historically arrived through referrals, reputation, and marketplaces, channels they didn't control and couldn't scale on demand. They wanted enterprise-level clients on their own terms: direct relationships, high-value contracts, and a repeatable way to open those doors. That meant building a real go-to-market motion from scratch, and finding a channel that could actually reach executive decision makers.

Our Approach:

We came in to build and execute the go-to-market strategy end to end, with the Submtr system as the engine and healthcare as the target vertical, the space where the client's track record ran deepest. We built a focused list of healthcare companies, wrote a personalized partnership proposal for each one, and had our human submitters, real people rather than bots, deliver every proposal through each company's own contact form. No cold email domains, no ads, no gatekeepers.

Then we went further than booking meetings. Our team managed the full sales cycle: outreach, qualification, leading the calls, delivering the proposal, and handling objections through to signature. The client runs full-cycle development. We ran full-cycle sales.

Outcome:

Within the first month, the system sourced a lead that turned into a mobile app RFP from a healthcare company. We worked the deal directly with the company's CEO, led every partnership video call, presented the proposal, and closed it. The result: a signed high-six-figure contract for a full mobile app build.

One channel, one month to source the opportunity, and a high-six-figure deal that opened exactly the door the client wanted: enterprise healthcare, on their own terms, through a pipeline they now control.